An Online Business Manager’s (‘OBM’), role can be described as a hybrid between Business Development and Operations Management. Online Business Managers are a remote asset who work alongside business owners, whose primary focus is to implement your strategy and help you realise your vision.
The first and most important task an OBM undertakes is to get a deep understanding of how your business works; the systems you currently have in place; your current marketing and content plan; and gain an understanding of your ideal customer.
You have set your goals for the coming 12 months, and let’s admit they’re not small, an OBM will support you in reaching those targets.
From working with Virtually Amy Kneale my clients have achieved the following results:
– launched membership programmes;
– launched blogs;
– created automated e-mail sequences to maximise sales and communication with customers; and
– enabled a business owner to travel Europe for 3 months, whilst knowing their business was being taken care of.
By adding an OBM to your team, you could spend more time with your clients, have a better work-life balance, streamline your processes, and generate more revenue in your business.
How can an Online Business Manager help my business?
An OBM can undertake a variety of tasks alongside the overarching management of your wider team and business operations. Each Online Business Managers services will differ depending on their individual specialism. Virtually Amy Kneale offers the below core Online Business Management services.
Business Development and Management
In order to sustain growth and scale your business further you will need to maintain relationships with your existing clients, whilst reaching potential new clients. You know and understand your ideal client and how to reach them, however you require help with implementing your client acquisition plan.
Virtually Amy Kneale can research and create lead magnets and value content for your ideal customer. Design and build questionnaires for market research, to make sure your products are attracting your ideal clients. Reach out to potential customers to build awareness of your brand and product, whilst helping build your business a platform to attract customers to your business.
Business Systems and Operations management
Since launching your business you have moved from solopreneur to managing a small team, as your business grows its becoming more and more difficult to manage all team members. Ideally you need one ‘go to ‘person, who can update you on all elements of your business and operations. An OBM can communicate effectively to your team and provide regular updates back on your business operations.
Virtually Amy Kneale will review any best practices/ standard operating procedures in your business, whilst also researching into the latest technology and systems to support your business and its goals. Having the right systems to support your business will give you the ability to expand and scale quickly. Without strong foundations, you could find your plans to exponentially grow halted. Virtually Amy Kneale will implement the right systems and procedures for your business, so when your business takes off, you are fully supported.
CRM system management and Implementation
A well-run CRM system can make all the difference to the day to day management and running of your clients. If utilised correctly your CRM system will contain your customer information, contracts, invoices, and will automate a lot of processes in your business. Utilising CRM systems make your client experience memorable and smooth from the moment your client comes into contact with your business, whilst freeing up your time.
Virtually Amy Kneale will make your internal and client processes effortless and automated, creating more time in your day, whilst making your business scalable.
E-mail marketing and automation
You only need to open an internet browser to see information on how important e-mail list building is and how it is an excellent resource for sales and lead generation. With social media channels constantly changing their algorithms and making it more difficult to get your business seen without paying for adverts, your e-mail list is becoming increasingly valuable. Whether it’s through ConverKit, Mailierlite, or Mailchimp, you can automate parts of your sales process and keep in regular contact with your followers.
Virtually Amy Kneale can create and manage your welcome/ nurture/ sales e-mail sequences, making sure your message and content is heard by your followers whilst keeping your audience engaged.
What’s the difference between a Virtual Assistant and an OBM?
A Virtual Assistant will complete a series of tasks which have been delegated by you and maybe one day by your OBM. An OBM will consider your wider business strategy whilst completing or delegating tasks. It’s an Online Business Manager’s responsibility to strategically manage projects, with the aim of achieving your goals. Your OBM becomes the right-hand person in your business.
Why does my business require an OBM, when I already have a Virtual Assistant and a social media manager?
As part of an online business management service, an OBM will manage and your wider team and make sure all tasks are completed. Hiring an OBM will mean that you only need to speak with one person to get an update on your whole team and business operations. This streamlines your daily communication whilst giving you time back in your day.
How will an OBM impact my business?
When hiring an OBM, you are making an investment into your business. An OBM gives you your time back. Your time is incredibly valuable. Through handing over the management of tasks which seem to make your time disappear, you can spend more time on discovery calls, developing products, or spend more time with family.
Hiring an OBM can help you live the reason “why” you started your business in the first place. Yes, we all have income generation as a goal for our businesses, however many of us also put items such as, travel or spending more time with friends and family.
An OBM gives you the ability to work on things you ‘want’ to do, rather than what you’ should’ be doing in your business.
In order to grow your business, you need to spend less time working IN your business and less time working ON your business.
What makes Virtually Amy Kneale different from other Online Business Managers?
Why Amy Kneale I hear you asking, and what makes my services different from other OBM?
I gain a deep understanding of my clients and their businesses and I treat their businesses as if they were my own. I want to nurture your businesses and make sure they succeed in reaching their goals.
I am the woman who doesn’t give up easily and I am passionate in my pursuit to fulfil my client’s brief. I become a trusted member of your team. The person you can rely on and someone who see’s things through to the end.
I go above and beyond in my role, utilising my skillset, knowledge and experience to enable your business to grow.